2/16/2025
Alessia Cara and the Contrast Between Pain and Love in New Album Love and Hyperbole
BY KATELYN SANDVIK
This Valentines Day, love isn’t the only thing being celebrated. On Friday, February 14th, Alessia Cara’s new album, “Love and Hyperbole” was released for the world to hear. Her fifth studio album, people may know the Canadian singer-songwriter from her breakout hit, “Scars to Your Beautiful,” or her sophomore album “Growing Pains.” Her last album, “In the Meantime,” was released in 2021 and since then, a lot has changed for Cara, this newest album being a byproduct of that.
Pit Crew Media recently got the chance to attend a virtual press conference where Cara delved into the meaning, creative process, and messages within “Love and Hyperbole.”
The conversation started with Alessia discussing the visuals of the new album. The cover of “Love and Hyperbole,” seen below, features two versions of the singer pulling onto each other to stop from falling. Cara explained how one could literally interpret it as the two sides: love and hyperbole. However, she also feels the position the two figures are in is one rooted in trust - a key theme of the album. “Sometimes when we look at love we want it to work out so badly, but so much of life is not trusting that the thing is going to work out. It’s trusting yourself to get through it no matter what.”
Cara also described the color of the album cover - a deep wine/maroon - as representative of the sophistication laced within “Love and Hyperbole.” In the past, Cara noted using pain and negativity as the inspiration for her music. However, for this album she wanted to step out of her comfort zone and push herself to do something counterintuitive. “To find inspiration in happiness can be challenging especially when you’ve done things a certain way for so long. I’ve always gathered my inspiration from pain and things that didn’t feel so good and I think that’s because we don’t need to vent when we’re happy. We usually vent and complain when there’s things we don’t like and want out of our bodies.” Cara feels that tapping into these emotions has allowed her to stay more present in the moment and grow more as an artist.
Not only is the album something entirely new for Cara, but so was the process of creating it. For her previous albums, Cara recounted being extremely shy with the songwriting process. She would try to keep the songs “close to her chest” and avoid bouncing ideas off of those in the studio. “In the past I would have to go into the studio with an idea already or a song already done because I was scared of saying a stupid idea in front of someone. I always thought that if I went into a studio and I couldn’t write anything that day that I wasted someone's time. Or that I didn’t prove I was good.” But, for this album, Cara opted for a more open approach, leading to a personal breakthrough. “Going in with a stranger and having nothing to say at first and just trying things in front of them. Mumbling and saying stupid ideas, or saying any ideas and not being too precious about it. Allowing myself to write freely in front of someone else. It’s never a waste of time to come in and try and if you get it you get it and if you don’t you try again the next day. I think that was my biggest breakthrough—my process of writing and the confidence I allowed myself to feel.”
This open process allowed Cara to write a multitude of forty six songs for the album that then had to be narrowed down to only ten, something that was extremely challenging. Deciding which songs conveyed the meaning of Love and Hyperbole best, and which songs fans would connect to most were both factors of the decision. Cara also considered which songs she would miss the most if they were to be cut from the album.
Overall, Cara hopes people will connect to this album in their own unique way, and the one message she hopes is present is that the contrast between pain and love is important. “You cannot have love and joy without knowing loss and pain, and vice versa. If you are going through a period of time that’s really difficult, I hope you see that you can take that and reshape it, instead of pushing it away and thinking it’s bad. You can use that to teach yourself so many things and inform so much of who you are or who you will be in the future. You will get on the other side of the hardship and build around it. I think loss and pain just means that you loved, and it means you tried your best and you gave everything to something, and that’s where the lesson is. Never push away those feelings, or feel like it’s a loss if you feel bad because it’s not. You gain so much from it.”
It’s easy to see Cara cares deeply about this album and is excited for fans to hear it, interpret their own meaning, and try to discover any hidden messages/easter eggs she may have left them. Cara is set to embark on a tour for “Love and Hyperbole” starting in April. She will be traveling around North America, Europe, Asia, and Australia so make sure to check and see if she’s playing in a city near you.